The secret of effective marketing is to spend your resources exactly where your target audience is located. Have you ever noticed that the network evening news hour has an abnormal number of commercials for painkillers and digestion remedies? No Gap advertisements during the evening news. Just painkillers and car commercials. Marketers know the ages, needs, and desires of those who watch the evening news.
At a small town Dairy Queen just above the opening where orders are placed is an advertisement for a local fitness program. While ordering a super-sized double fudge gigantic chocolate malt one has to read about the wonders of Ralph’s personal training program. This is extremely effective marketing on someone’s part.
Marketing the Gospel of Jesus is a challenge. While it is true everyone needs Jesus, everyone needs Him for their own reasons. Some people respond to messages filled with scary threats about hell. Others are turned off by that and will only respond to a message of assurance and peace. Young people are attracted in different ways than people over forty.
If there is someone dear to you who has never accepted Jesus, the question to ask yourself is, “Do I make Jesus attractive or repulsive by the things I say and the way I act?” Marketing is very important.
Written by Roger Bothwell on January 26, 2003
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